Laura EdwinsShortly after reopening the People’s Pops stand yesterday evening, Nathalie Jordi made it official: “It’s the start of Popsicle season,” she said.
The stand at East Seventh Street near First Avenue is one of eight locations (the Chelsea Market and Park Slope outposts also reopened yesterday, and a pop-up booth is coming to Madison Square Park on Saturday), but it’s a prized one.
“This is where the business got started, so we’re psyched to be back,” said Ms. Jordi of her first brick-and-mortar spot. “This street is great. It’s like a food destination, between Butter Lane and Luke’s Lobster and Porchetta and Caracas. We’re just excited to be part of it.”
Laura Edwins Danielle Leaf and Topher Naylor enjoy raspberrybasil pops.
Lately, Ms. Jordi and her partners have been experimenting with new herbs, in addition to seasonal fruits like strawberries and rhubarb. Look out for a “super punchy” rhubarb and ginger pop.
It’s an exciting time for People’s Pops, which was co-founded by David Carrell and Joel Horowitz in 2008: in addition to being featured in New York magazine’s recent cover story about artisanal food producers, the brand just signed a five-year lease for a bigger production space in the old Pfizer plant in Williamsburg, which is being renovated into kitchens for local companies like Kombucha Brooklyn, Brooklyn Soda Works and Steve’s Ice Cream.
The East Village booth is open 5 p.m. to 10 p.m. Monday through Thursday, from 5 p.m. to 11 p.m. on Friday, from noon to 11 p.m. on Saturday, and from noon to 10 p.m. on Sunday, weather permitting.
