A space that briefly housed a poker club –  until it closed in August after a gunpoint robbery –  is now home to a deli. As you can see from the exterior shot in the slideshow above, the Fresno Gourmet Deli at 27 Avenue C is much less shy about advertising itself than the poker club was.

Working the counter last night, Bee Alsadi said the deli opened a little over a week ago, and is operated by his family, which owns seven other locations in Harlem, the Bronx, and soon in Hell’s Kitchen. He claimed most of the stock was organic, pointing to shelves full of packaged nuts, and said prices would be cheap, with specials such as a free soda with a $3 cold-cut sandwich and free coffee with a $2.50 egg-and-cheese. Free delivery is available at (212) 353-1110.

“We’re not making any money. We just want customers to try us out,” he said without mentioning the East Village Deli across the street. “We don’t want to get rich now – hopefully it’ll pay off in the long run.” This is the second 24-hour deli to open in as many weeks: Tompkins Square Finest Deli opened last Tuesday.