Even if you’re not a member of the “scene,” you may have seen the latex creations of The Baroness: one of her collars was worn in Lady Gaga’s “Born This Way” video; Janet Jackson wore her shorts and sleeves in W magazine. And her angel and devil outfits appeared in a Campari ad.
When she first started working out of her East Village studio in 1995, The Baroness sold from her website. Now, she runs a store at 530 East 13th Street, between Avenues A and B, where you can get a miniskirt for $75, an inflatable straight-jacket for $1,200, or a custom outfit for up to $10,000.
“But this is not a sex shop,” said The Baroness (her last name is Varcra but she goes solely by what she said is now her legal first name). “This is a sensual boutique.”
If you’re shopping for a latex Mrs. Claus outfit, visit the store tonight from 7 p.m. to 10 p.m. for her annual “lubricated shopping” holiday cocktail party and sale: light snacks, champaign, and 20% off. But first, watch The Local’s video as we accompany the designer and her latex-outfitted elves on their annual visit to Santa Claus at Macy’s Herald Square.