The BBC reports that the authority in charge of developing public spaces for the London 2012 Olympic Games has picked a name for the Olympic village, and it’s: East Village! Once the games are over, the new neighborhood – the latest to steal our name after that development in Calgary – will consist of 1,439 homes (mostly for rent) and 1,379 “affordable” homes for rental and purchase, as well as a school, parkland, and more than 30 shops, cafes and restaurants.