In August, bright orange signs appeared in the windows of 334 Bowery, announcing the summer opening of Forcella, a sister location of Giulio Adriani’s recently opened Williamsburg pizzeria. Now it’s autumn, and Mr. Adriani tells us that due to delays, his Neapolitan pies will come to the Bowery closer to Halloween. The former home of Bowery Tattoo is landmarked, he explained, so “everything is much more complicated.”
Mr. Adriani, who got his start as a pizzaiolo at 13, hit the New York restaurant scene last year with Olio, in the West Village. The Naples native is the master teacher of the U.S. branch of the Associazione Verace Pizza Napoletana, which actively promotes authentic Neapolitan pizza.
According to a summary of meetings on the Greenwich Village Society for Historic Preservation’s Website, the Landmarks Preservation Commission rejected Forcella’s initial storefront design at a July 12 meeting because it felt that “the proposed molding was too ‘generic’ and ‘watered-down,’ and that the lighting was inappropriate. They suggested that the applicant reorganize the glazing on the storefront to better match the symmetry of the building.” Forcella returned to the commission with a revised storefront design and was approved on Sept. 13.
Mr. Adriani said the Bowery location will be bigger than its Brooklyn sibling, and a representative said it would feature some new pies. For the time being, however, you’ll have to take Lauren Shockey’s advice regarding the deep-fried pizza, from her review in the Voice last week: “Hop the L to Brooklyn, pronto.”