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The Local and QR Codes - The Local East Village Blog - NYTimes.com


The Local and QR Codes


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LEV QR codeThe Local’s QR code.

Many New Yorkers have started to notice the odd square bar codes that are popping up on signs and advertisements around the city. These are called ‘QR codes’ which stands for Quick Response. QR codes provide a link between the physical world and the virtual world of the Internet. When you use your smartphone to scan a QR code you are often taken to a website with more information on a product or special offers. So while you use your mouse to click links on the computer you can now use your phone to ‘click’ QR links you find on the street. QR codes have been popular for years in Japan but are just now catching on in the United States.

We here at The Local East Village wanted to know how many people in our community were using QR codes. To find out, over the next several days we will be distributing Local East Village flyers – on brightly colored paper – to local businesses. When the code is scanned, your smart phone visits a site that we run so we can keep a tally of visitors and then is directed to The Local East Village. We are distributing four different versions of our flyer so that we can see how many people are using QR codes in different areas. We’ll publish our findings in a few weeks and share our data with you. If you see one of our flyers be sure to scan it so you can take part.


Have a smart phone but don’t know how to read QR codes? Simply go to your favorite app store and look for ‘qr reader’ – you’re sure to find a number of free programs to use.